Love at first sight (between a smartphone and a girl) in a Samsung spot for Christmas 2021
The main spot opens with a girl who observes the showcase of a Samsung shop, smiling when you see the Galaxy Z Flip3 5G.When you move away, you can see the image of a broken heart and the start of a playlist entitled "She's Gone".
In the spot it is possible to hear "you are my fire / my only desire", verses taken from the well -known song of the backstreet boys "I want it that way" that feels in the background and that makes the scene even more romantic while the smartphone seems to takelife by connecting to all the other devices in the shop.Suddenly, in fact, the other smartphones and Galaxy Watch4 watches fill up with hearts and avatar who have characteristics similar to those of the girl.
«We don't know if it is the magic of the holidays or it is love at first sight.Certainly, however, the Galaxy devices, for these holidays, only want you »reads the description of the spot published on November 22nd on the Samsung Italy Youtube channel.In a slightly unusual way, the company underlines the ability of its products to somehow create a connection with users who also use them for the connection capacity among the different types of devices belonging to the Galaxy ecosystem.
As can be read in the launch press release of the Samsung Christmas campaign, present on the site of the aforementioned agency, the spot "makes you ask if somewhere in a Samsung shop can be a Galaxy device that dreams with you, hoping to feel complete, to be filled with your experiences, passions and unique personalities, to give them life ".At the end of the spot it is possible to note the joy of the girl when she discovers that among her Christmas gifts there is the device she had seen in the window."This year the gift is you" is the phrase that closes the video.
Connect with others thanks to the Galaxy ecosystem: the new Samsung campaign
The Samsung campaign for Christmas 2021 includes the mentioned spot, launched in Italy in a shorter version than that of 60 seconds in the original language, but also four other commercials united by the same message: the Galaxy devices would allow the moments to make even more specialsharing with loved ones.
«Being with a special person is always beautiful, but during the holidays even more.Give yourself #GalaxyBookpro360 and #Galaxyzfold3 5G, synchronize them with each other and share everything you love »reads in the description of one of the 15 second videos.A young couple, in the same house but in different rooms, exchanges funny photos of their cat, using the two devices connected to each other.
In another spot, a young couple dances to the sound of the same song: when suddenly the music stops and the man and the woman continue to dance together it is clear that in reality the music comes from the two couples of Galaxy Buds2 earphones, which both wearand that are connected to the same Samsung smartphone.
In another spot it is possible to notice a teenager who, with a somewhat annoyed expression, discard his Christmas present in front of the parents who seem to wait anxiously his reaction: in seeing the Galaxyzflip3 5G smartphone and the Galaxy Watch 4 watch, both customized to adapt to his style, his face lights up with joy.
In another spot, another couple takes advantage of the Samsung Notes application to conceive their wedding cake together through a Galaxy S21 Ultra and a Galaxy Tab S7 tablet.
With short episodes that reflect some of the functionality and distinctive features of the various products presented, the different commercials mentioned above underline, as reported on the website of the Wieden+Kennedy Amsterdam agency, the "unique connection" among the various Galaxy devices.
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